Yak shares demented faux music video for ‘Fried’


London trio Yak shares their video for latest single ‘Fried’ from their sophomore album Pursuit of Momentary Happiness.

Released on Friday, February 8 via Third Man Records/Virgin EMI, the video, which features frontman Oli Burslem as the co-host of a demented faux cooking show.

The creation of Pursuit of Momentary Happiness saw Oli stand on the precipice between obsession and self-destruction. He sacrificed everything for his artistic vision, including his own financial security and mental health. Who invests every last penny into recording, to the point where they become homeless.

“I don’t want it to be a boo-hoo story,” says Burslem. “It was fun doing it. It’s nice to push yourself to the limit, and I can say now that I don’t give a shit what anyone thinks, because it’s a document of that time, and it’s honest and open, and I couldn’t have done or given much more.”

The result is a rare white-knuckle ride of an album in which his extreme commitment pulsates through every moment – much like Spiritualized’s Ladies And Gentlemen We Are Floating In Space and Tame Impala’sInnerspeaker, both of whose creators had a part to play in its genesis – ranging from the gonzo-fuzz chaos of tracks like “Blinded By The Lies” through to the Roy Orbison-inspired heartbreak of “Words Fail Me.”

In addition to their extensive European tour dates, the band has added a March 4 show at Rough Trade in Brooklyn, NY. Find all the details below.

Pursuit of Momentary Happiness tracklist:
1. Bellyache
2. Fried
3. Pursuit Of Momentary Happiness
4. Words Fail Me
5. Blinded By The Lights
6. Interlude
7. White Male Carnivore
8. Pay Off VS. The Struggle
9. Encore
10. Layin’ It On The Line
11. This House Has No Living Room (Featuring J.Spaceman)

Yak 2019 headline tour dates:

4th – Rough Trade – Brooklyn, NY
29th – Birmingham, Castle & Falcon
30th – Norwich, Arts Centre

1st – Cardiff, Clwb Ifor Bach
2nd – Oxford, O2 Academy 2
3rd – London, The Dome
5th – Leeds, Brudenell Social CLub
6th – Nottingham, Bodega Social Club
8th – Liverpool, Arts Club
9th – Manchester, YES
11th – Newcastle, The Cluny
12th – Glasgow, King Tut’s Wah Wah Hut
13th – Dublin, Whelan’s

Founder and Editor-in-Chief of ICM, full-time journalist, occasional photographer, Chelsea FC.