Hailing from Hull, The Hubbards share their first song of the year ‘Seven or Eleven’, a song about the oppressive nature of mass consumerism.
What would never be the first choice for a FIFA anthem, yet that didn’t stop the indie slackers from putting their new single forward for the forthcoming video game.
As it was unsurprisingly rejected, ‘Seven or Eleven’ was then put on the back burner, allowing the four-piece to focus on EP ‘Petty Grudge Pop, which was released last year.
Refusing to consign its off-kilter observations to the cutting room floor, revisiting the track has enabled the band to imbue the single with the same sense of effervescent energy that graced the aforementioned EP.
The track differentiates itself from previous releases thanks to an altogether more mature approach to both arrangement and narrative; the themes of conspicuous consumption evident in singer Reuben Driver’s lyrics instantly.
“Nothing says success like an excessive waste/I’m sure I’ll find another suit to suit my taste/ it doesn’t really suit me anyway,” Reuben Driver croons with both wit and conviction. Though never a band to shy away from candour, often the band’s lyrical themes have been personal, more introspective. Now turning their droll sense of self-deprecation outwards, ‘Seven or Eleven’ is the single will take The Hubbards from quiet quirkiness to a band with a genuine message, and it couldn’t come at a better time.
Check out the video below and give the single a rating out of 10.