‘FAKE IT’ is the latest track from one of Kent’s brightest stars, Callum Rafferty, AKA RAFFER. The DIY, indie-pop artist releases his single today. The 20-year old has been touring alongside studying at university and has supported the likes of King No-One and the Academic. As well as being picked up by Abbie McCarthy on BBC Introducing Kent, bagged himself a nomination for the Greatest Discovery in the 2017 ICM Awards and as one of ICM’s Ones to Watch in 2018.
‘FAKE IT’ is full of infectious vocals, guitar riffs that rope you deeper into RAFFER’s quasi-mermaid like sound. His focus on the 80’s retro aesthetic is refreshing and is reminiscent of those old-school arcade games. His overall sound embodies a broader enjoyment and positive aura when listening to the new single that is truly hard to resist.
The music video which is being released alongside the track features live footage from on tour, creating a reason as to why you should get out and go to one of his gigs. The live footage captures RAFFER’s energetic stage presence, one of his finest attributes because they look like nothing short of a party.
The most defining feature of his latest track is certainly – the energy. ‘FAKE IT’ is definitely one to cut some shapes too and maybe even one to bust out some Fortnite dances, if you are into that. Who knows. The high-octane indie-pop is something that RAFFER is doing well and the key to success is doing the basics well and that is 100% the case here. ‘FAKE IT’ has put Callum Rafferty on the map and he is strengthening his position as a rising star.
With this new single, RAFFER is making sure summer does not and the party continues and boy does ‘FAKE IT’ give us a reason to.