By Nottingham native Amber Run have just released the second single from their forthcoming sophomore album and it’s an atmospheric delight.
New single ‘Stranger’ is featured on their album ‘For a Moment, I was Lost’ which is set for release on 10th February 2017 and is available to pre-order here. The track is quite a stride away from the emotionally vocoded harmonic wonder that was ‘Haze’. However, in its entirety, the track is epically intimate and builds to a new but somewhat familiar style for the four piece. ‘Strangers’ touches on the struggles of suffering for your art and this pairs perfectly with the drowning visuals of the video.
The band had this to say regarding the new single:
“If ‘Stranger’ is about suffering for your art then the video felt like it had to be a physical representation of that suffering, hence the submersion in water. Being underwater – you can’t breathe, you can’t see, movement is lethargic. Only when you’re submerged for too long do you realise how coming up for air is a blessing. Only that can make you understand how something as innocuous as breathing can feel so good. That’s why the video is relevant to the song. After having writer’s block, only then can you appreciate how good it feels to make music again, and in the same way, when you have bad times it makes the good times seem so much better.
We used to do narrative videos but they’re always a little bit strange because so much of the outcome is in the execution. If it falls short and there’s no emotional pull to it, it just doesn’t work. With this album, we felt compelled to tie the videos into our album visuals and create a strong aesthetic across the board so that the album feeds into everything we do. This time round, we really wanted to try more experimental visuals in our videos. We did so with our last video for our song ‘Haze’ and wanted to carry that idea forwards because we feel that videos can be incredible pieces of visual art rather than having to be mini stories.”
Both ‘Stranger’ and ‘Haze’ provide prodigious promise for the next record.
