Transatlantic indie experts Prima Queen have announced that debut album ‘The Prize’ will be released in Spring 2025.
Alongside the major announcement, the duo – comprising of Louise Macphail (vocals / guitar) & Kristin McFadden (vocals / guitar) – have shared new single ‘Ugly’.
Packed with effusive, empathic melodies, ‘The Prize’ represents a fresh era for a band primed and ready to truly assert their individuality. The songs of Macphail and McFadden play like a love letter to the radical power of friendship; to the fans who have revelled in the band’s bitingly charismatic storytelling, qualities which are showcased vividly throughout their entire debut record.
Described, accurately, by McFadden as an album that “screams empowerment and strength,” ‘The Prize’ uses the pair’s fateful connection as a North Star for their shared journey towards growth.
Prima Queen explained: “‘Ugly’ is about trying to maintain a festival romance in the real world. It was written after the ending of a situationship with an uneven power dynamic and after being let down repeatedly, coming to the painful acceptance that it will never be what you hoped for.”
Tapping into the shimmering pop sensibilities of Haim and Jenny Lewis, an openness of spirit defines the 12 tracks, partly inspired by the euphoria the group experienced on stage over the past year while touring with the likes of Olivia Dean, Wet Leg and Whitney.
Prima Queen were recently announced as tour support for Everything Everything on their December UK live run, as well as landing a prestigious slot with returning indie favourites The Maccabees in London (All Points East) next summer.
The album announcement simply could not have arrived at a better time, and marks the follow-up to acclaimed first LP reveal ‘Fool’ last month.
The Prize is set for release April 25th 2025 via Submarine Cat Records (Swim Deep, FEET, Home Counties, Fraulein). Pre-order here.
Featured image by Kiera Simpson
