COUNTERFEIT. drop music video new single ‘It Gets Better’


London indie rock giants COUNTERFEIT. drop a music video for their single ‘It Gets Better’.

On the heels of critical acclaim and overwhelming audience support, the band enlist on some of their biggest fans to appear in the music video.

On the video frontman Jamie Bower stated: “The video and the song are about healing, connection, community, humanity and spirit. We are lucky enough to have a fan base that feels like a family so wanted to bring the sense of community that we feel to a larger audience.”

The video which was directed by Phillip Lopez (James Arthur, Cold War Kids, and more), sees the five-piece band embrace a roomful of passionate and dedicated fans who were invited by the band via social media to help shoot the video and feel how “it gets better” by coming together and sharing their stories.

Jamie Bower continues to candidly open about facing anxiety, depression, and recovering from drug and alcohol addiction, the crowds open up back to him, getting closer and closer to COUNTERFEIT. It stands out as their most powerful and essential statement yet.

On their own terms, COUNTERFEIT. staked out a spot at the forefront of modern music. Igniting a catchy combo of genre bending melodies the outfit turned up with a universally acclaimed full-length debut in 2017 entitled Together We Are Stronger. Additionally, they won “Best Live Band” at the AIM Awards and received a nod in the category of “Best British Newcomer at the KERRANG! Awards.

“It Gets Better” is the first song to be released leading up to a full release in 2020, and the beginning of what’s to come from the five-piece.


2nd –  London, Scala
9th – Glasgow, King Tut’s Wah Wah Hut
10th – Manchester, The Deaf Institute
11th – Leeds, The Key Club
12th –  Birmingham, O2 Academy 3

Featured image by Rankin

Founder and Editor-in-Chief of ICM, full-time journalist, occasional photographer, Chelsea FC.